A 10-room boutique hotel paying 15-20% commission to Booking.com on 130,000 EUR annual revenue loses 19,500-26,000 EUR per year to platform fees. A 40-room property loses 140,000-450,000 EUR. These are real numbers from real Mediterranean hotels.
A website won't eliminate platform dependency overnight. But a properly built, multilingual site that ranks on Google creates a direct channel that grows every year, capturing repeat guests, referrals, and search traffic at zero commission.
From 5,990 EUR
Your Hotel, Online
and Booking Direct
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Get a Free ProposalWhat a Hotel Website Needs That a Villa Site Doesn't
We started building websites for villa owners. Hotels share the same core problem (platform dependency), but the solution is more complex:
- Room category pages. Each room type needs its own section with photography, amenities, capacity, and rate guidance. A villa has one product. A hotel has many.
- Rate tables and seasonal pricing. Hotels need to communicate rate structures without a booking engine doing it for them. Clear, scannable rate information builds confidence.
- Dining and events. Restaurant menus, event spaces, wedding packages — these are revenue streams that don't exist on Booking.com and can only be promoted on your own site.
- Corporate and group enquiry flows. Business travellers and event planners don't book through Booking.com. They search Google, find your website, and send an enquiry. Without a website, you're invisible to this segment.
- Location and attraction content. Guests choosing between hotels in a destination need reasons to pick yours. Neighbourhood guides, beach proximity, transport information — this is content that ranks on Google and sells your location.
Everything a villa site includes (multilingual pages, SEO, mobile performance, SSL, enquiry forms) applies to hotels too. The hotel-specific features are layered on top.
The Platform Commission Maths for Hotels
The commission structure hits hotels harder than villas because of volume. Here's what Mediterranean hotels typically pay annually:
| Hotel Size | Annual OTA Revenue | Commission (18%) | With 25% Direct |
|---|---|---|---|
| 5-room guesthouse | 80,000 EUR | 14,400 EUR | Save 3,600 EUR/yr |
| 10-room boutique | 200,000 EUR | 36,000 EUR | Save 9,000 EUR/yr |
| 25-room hotel | 500,000 EUR | 90,000 EUR | Save 22,500 EUR/yr |
| 40-room property | 900,000 EUR | 162,000 EUR | Save 40,500 EUR/yr |
The "25% direct" column is conservative. Hotels with strong brand identity and a proper website often achieve 35-50% direct bookings within two years.
What We Build
Every Isla Studio hotel website includes:
- Custom editorial design — not a template, not a theme. Designed around your photography, your brand palette, your property's identity.
- Up to 5 languages — each with its own indexed pages, hreflang tags, and localised content. Google sees and ranks each version independently.
- Room category pages with photography, amenities, capacity, and rate guidance.
- Full SEO infrastructure — schema markup (Hotel, LodgingBusiness), sitemap, meta descriptions, fast mobile performance.
- Enquiry and booking flows — from simple contact forms to booking engine integration, matched to your property size.
- A+ SSL security — HSTS, hardened headers, DMARC email authentication.
- Google Maps with your hotel pinpointed, transport routes, and local landmarks.
- Local recommendations — curated guides for your guests that also serve as SEO content.
Pricing for Hotels
| Package | Price | Best For | Delivery |
|---|---|---|---|
| Signature | 5,990 EUR | Single property, up to 14 rooms | 2 weeks |
| Portfolio | 9,990 EUR | Larger hotel or 2-3 linked properties | 3 weeks |
| Collection | 14,990 EUR | Hotel group, 4-6 properties | 3-4 weeks |
All packages include 12 months of Care Plan (hosting, monitoring, security patches, content updates) at no additional charge.
60-day enquiry guarantee. If your site generates no direct enquiries within 60 days of launch, we rebuild the entire site at no charge.
See Our Work
We've built websites for properties across the Mediterranean. Hotel Rocca in Positano is our most recent hotel project — a 14-suite boutique property on the Amalfi Coast, rebuilt for direct bookings with 6 languages and full SEO.
View the Hotel Rocca case study
Frequently Asked Questions
From 5,990 EUR for a Signature build (up to 14 rooms, 5 languages, 2-week delivery). Larger hotels or multi-property groups: 9,990-14,990 EUR. All one-time, no monthly platform fees, 12 months Care Plan included.
Yes. A multilingual, SEO-optimised website captures repeat guests, referrals, and Google traffic at 0% commission. Hotels typically shift 20-35% of bookings to direct within 12-18 months. For a 10-room hotel, that's 9,000+ EUR saved annually.
For hotels with 5+ rooms, a booking engine adds value via real-time availability and instant reservations. We integrate with popular engines or build enquiry-first flows. For smaller properties, an enquiry form with fast response converts better.
Hotels need room category pages, rate tables, dining/event sections, and sometimes PMS integration. SEO targets broader destination terms. Corporate and group enquiry flows are hotel-specific. The core (multilingual SEO, mobile performance, security) is shared.
Signature: 2 weeks. Portfolio: 3 weeks. Collection: 3-4 weeks. You provide photography and property details; we handle everything else.
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